Brand Development & Marketing Strategy

Whatever your budget or market sector, it’s important to have a strategy that takes your business from just having a nice logo, to a business that has a recognisable brand. BDC can develop a consistent brand image and tone of voice, to really speak about who you are and what you do.

A holistic approach
There are numerous ways to communicate with your audience, via traditional media and digital channels, and your strategy should be considered for each. By defining specific business goals across websites, micro sites, social media, and traditional print methods, we can help you to realise a faster return on your investment.

Not all websites are created equal.
You can have the best website in the world but if no one knows about it, then what is the point? To complete your online strategy and maximise ROI, your website needs to be promoted. BDC’s observations and findings will change the way you think about your website. By evaluating your existing formula both online and offline we are able to advise on, for example improving or revamping your historical online strategy, introducing or refining your search engine marketing, devising effective email campaigns, or whatever is most relevant to your business’ ambition. The strategies we create and recommend, are the ones which will make a major difference to your business’ performance.

We take a tactical approach to your online business, so we offer the best possible strategic advice, recommending only the most effective and relevant online solutions, entirely focusing on your specific objectives.

A coordinated message across all platforms
With vast experience in all things digital, BDC consists of designers, branding-experts and marketing professionals, ensuring consistency through all online and offline efforts. Our creatives develop brands and logos that are instantly recognisable, translating well on small screens, large screens, printed brochures. letterheads, business cards, and large scale exhibition graphics.